Identity Mapping

PRI International is the leading provider of human behaviour identification and comprehension systems used in cutting-edge organizations and companies. The firm has engineered and created Identity Mapping™  (part of the Four Ways™ system) practiced in manufacturing, social services and service oriented organizations.

Our research, studies and behaviour observations have been incorporated into this proven formula that is instituted and taught in some of the world's most known firms.  

While maintaining it's position as the only Identity Mapping™ producer, we continue to grow, enabling the Company to emerge as one of the most effective producers of Human Behaviour Improvement programs available today. The Company provides an ever broadening product line with increased emphasis on meeting the needs of segmented vertical markets.  

We pioneered the strategy of effectively implementing the "Identity" tool along with processes that aggressively reduce production and project implementation costs. Over 200 different training programs are available, allowing organizations to increase corporate performance resulting in an improved bottom line while reducing its cost per individual employee.